It has always been my dream to be able to do something professionally that makes me really look forward to going to work every morning. With my father being a gynecologist and my mother being a nurse, I was born with a love for the baby and child industry. As more and more friends and acquaintances got involved in family planning, I became increasingly concerned with the associated topics and noticed the widespread dissatisfaction with unwieldy baby carriers, "Made in China" towels and their ugly designs. So I set to work creating a high quality yet affordable baby sling that combines the practical with timeless chic that I stand behind and that I hope our customers will love as much as we do!